Virtuous Virtues Website Redesign: UX Case Study

Project Overview

To redesign the Vigorous Virtues website with a modern, mobile-first, and content-focused UX that enhances user experience, accessibility, and engagement, while effectively telling the brand’s story.

Project Role

Strategist, UX & Content Designer

Dana Richards

UX & Visual Designer

Jonelle Bain

UX Designer

Shavon Bernard

The Challenge

The original Vigorous Virtues website had outdated design elements and a confusing information architecture, leading to:

Poor navigation and content discoverability
High bounce rates and low user engagement
Lack of responsive website design for mobile and tablet users
Weak brand storytelling and visual hierarchy

The Process

Working closely with stakeholders to shape the UX strategy and lead the website redesign, prioritizing responsive design, content-first storytelling, and intuitive navigation.

Key actions included:

Discovery: Identified usability gaps and benchmarked leading content-rich websites
Information Architecture & Content Strategy: Created clear navigation and content structures for better storytelling
Wireframes & Prototypes: Developed responsive layouts that prioritize mobile UX and accessibility
Visual Design Enhancements: Introduced modern typography, color palettes, and interactive elements to boost engagement

The Results

Higher engagement: Boosted session duration and page views by 45%
Improved usability, navigation and content clarity: Users can now find information faster and more intuitively
Mobile Optimization: By building out a full accessible and responsive redesign, we ensure a seamless experience for all devices
Strengthened brand presence: A clean, content-driven, and user-centered design better communicates the company’s mission and values